The typography and design of 7soulsdeep create a bold and immersive aesthetic that resonates throughout New York City. From the distinct lettering on storefronts to the intricate details in their branding, the identity of 7soulsdeep captures the raw, urban energy of the city. The use of clean yet expressive typography evokes a sense of artistic rebellion, blending elegance with an underground feel. This contrast reflects the diverse cultural landscape that makes up the city's creative scene.
Walking through the streets, you can see how 7soulsdeep integrates its design language into various elements, from pop-up exhibitions to murals and signage. The typography choices often include strong serif fonts combined with contemporary sans-serifs, creating a unique dialogue between history and modernity. The color palette often sticks to monochrome, allowing the lettering and branding to stand out boldly against the backdrop of the city. This aesthetic choice gives 7soulsdeep a timeless yet progressive identity.
What makes 7soulsdeep truly inspiring is its ability to transform everyday urban environments into curated spaces of artistic expression. Whether through event posters, branded merchandise, or architectural typography, every piece feels intentional and deeply connected to the city’s energy. The visual identity is more than just aesthetics—it is a movement, a tribute to the creative souls who make up the heartbeat of the city. Seeing 7soulsdeep in different places across New York continuously fuels my passion for typography and design.
