The *I Love New York* logo is one of the most iconic typographic designs in history. Created by Milton Glaser in 1977, the design features a bold, stacked serif font combined with a red heart symbol, conveying a message of love and unity. It has since become a worldwide symbol of New York’s energy, resilience, and charm.
What makes this design so compelling is its simplicity. The choice of a strong, serif typeface (American Typewriter) gives it a nostalgic yet timeless feel. The red heart stands out vividly against the black text, making it instantly recognizable. The design has been replicated, remixed, and imitated globally, proving the power of typography in branding.
The *I Love NY* logo is not just a design—it’s a movement. It represents the creativity and spirit of New York City. Seeing it everywhere, from souvenirs to billboards, reminds me of how typography has the ability to influence culture and inspire millions. It continues to influence my own work, pushing me to create typography that tells a story and evokes emotion.